According to Japanese News website NIKKEI, Nikon is going to announce a new mid-level mirrorless camera price around JPY 100,000 yen (US Price around $1,000) in 2019. This new mirrorless camera will be similar as Canon’s EOS RP, aimed at a large group of customers.
Nikon will introduce a new mid-price mirrorless camera product in fiscal 2019. The same interchangeable lens can be used with products that correspond to sister models such as the high-end model “Z7” launched by the company in the autumn of 18th. It is expected that the price will be in the 100,000 yen range, which is easier for the general consumer to pick up than the leading 200,000 to 400,000 yen model. The aim is to develop the demand of users other than existing enthusiasts.